Location
Classes will be taught at the Jackson Street Building from 5:00-7:30PM on Mondays and Coaching Sessions will also be held at the Jackson Street Building on Thursdays by appointment.
Schedule
Week 1 - 1/27
Class Topics
- Intro to I-Corps and why it exists
- Product Market Fit Canvas Basics
- Basics of Hypotheses
- Introducing the Business Thesis
- Team Presentation
- Introductory presentation (3 Slides)
Coaching Session Expectations:
- Minimum 15 Potential Interviewees
- Revise PMF Canvas
Week 2 Homework Assignments & Deliverables
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- Update team presentation with learnings
- Minimum 5 Interviews by Class 2
Week 2 - 2/3
Class Topics
- Team Presentations
- Customer Segments
- Interview Techniques
Coaching Session Expectation
- Updated PMF Canvas and notes from this week’s interviews
- Minimum of 7-8 interviews this week to stay on track!
Week 3 Homework Assignments & Deliverables
- Conduct additional face to face customer interviews
- Update team presentation with this week’s learnings
Week 3 - 2/10
Class Topics
- Team Presentations
- Value Propositions
- Market Research
Coaching Session Expectation:
- Updated PMF Canvas and notes from interviews
- Total Addressable Market (TAM), Served Available Market (SAM), and Target Market (TM) Estimates
- Have about 15 completed face to face interviews to stay on track!
Week 4 Homework Assignments & Deliverables
- Conduct additional customer interviews
- Update team presentation with this week’s learnings
Week 4 - 2/17
Class Topics
- Team Presentations
- Risks
- How to Pitch
Coaching Session Expectation:
- Updated PMF Canvas and notes from interviews
- Draft Pitch Style Presentation
- Have about 22-23 completed face to face interviews to stay on track!
Week 5 Homework Assignments & Deliverables
- Conduct additional customer interviews
- Update team presentation with this week’s learnings/shift to pitch style presentation
Week 5 - 2/24
Class Topics
- Team Presentations
- Storytelling
- Introduction to What’s Next after I-Corps
Coaching Session Expectation:
- Updated PMF Canvas and notes from interviews
- Updated draft of pitch style presentation
- Have close to 30 completed face to face interviews to stay on track!
Week 6 Homework Assignments & Deliverables
- Conduct additional customer interviews (we need 30+ from each team!)
- Prepare for final presentation
Final Presentation - 3/2
Final Presentation!
We will be inviting local innovation members, funding agencies and interested UGA community members to a celebration event with each team completing the presentations and networking afterwards. See here for an article from last cohort: Bringing innovative research to market
Good luck!