Schedule

University of Georgia I-Corps cohort October 2017

Location

Classes will be held at the new Innovation Hub located at 210 Spring St. The course will utilize a hybrid format, so there is the option for both in-person attendance and virtual attendance (via Zoom) to the class sessions.

Accelerator Schedule

Week 1: 6/7

Class Topics

  • Intro to I-Corps and Startups
  • Basics of Hypotheses
  • Team Presentation
    • Introductory presentation (3 minutes)

Coaching Session Expectations:

  • Customer Discovery Plan

Week 2 Homework Assignments & Deliverables

    • Update team presentation with learnings

Week 2: 6/14

Video Topics

  • Customer Segments + Value Proposition
  • Interview Techniques

Class Topics

  • Team Presentations
  • Activity: Practice Interview

Coaching Session Expectation

  • Be prepared to discuss interview outcomes!
  • Who do you talk to next?

Week 3 Homework Assignments & Deliverables

  • Conduct customer interviews
  • Update team presentation with interview learnings

Weeks 3: 6/21

Video Topics

  • Customer Segment Examples
  • Understanding Markets
  • Value Proposition in Practice

Class Topics

  • Team Presentations
  • Activity: Estimate your Market Size
  • Activity: Formulate your Value Proposition for your Customer Segment

Coaching Session Expectation:

  • Updated Business Model Canvas and notes from interviews
    • Total Addressable Market (TAM), Served Available Market (SAM), and Target Market (TM) Estimates
    • Refined Customer Segment and Value Proposition

Week 6 Homework Assignments & Deliverables

  • Conduct additional customer interviews
  • Update team presentation with this week’s learnings

Week 4-5: 6/22 - 7/9

NO CLASS!!!!

Coaching Session (6/24, 7/1, and 7/8) Expectations

  • Be prepared to discuss interview outcomes!
  • Who do you talk to next?
  • How does this change your canvas?

Week 3-4 Homework Assignments & Deliverables

  • MINIMUM 20 discrete customer interviews by 7/12
  • Update team presentation with interview learnings

Week 6: 7/12

Video Topics:

  • Risks
  • How to Pitch
  • Intro to CLV & CAC

Class Topics

  • Team Presentations
  • Activity: CLV (Customer Lifetime Value) vs CAC (Customer Acquisition Cost)

Coaching Session Expectation:

  • Updated Business Model Canvas and notes from interviews
  • Draft Pitch Style Presentation

Week 6 Homework Assignments & Deliverables

  • Conduct additional customer interviews
  • Update team presentation to Pitch Style presentation going forwards

Week 7: 7/19

Video Topics:

  • Storytelling
  • The Elevator Pitch
  • What’s after I-Corps?

Class Topics

  • Team Presentations
  • Activity: Elevator Pitch (90 Seconds or less!)

Coaching Session Expectation:

  • Updated Business Model Canvas and notes from interviews
  • Updated draft of pitch style presentation
  • Be on track to have MINIMUM 40 completed discrete interviews by end of I-Corps!

Week 7 Homework Assignments & Deliverables

  • Conduct additional customer interviews (we need 40+ from each team!)
  • Prepare for final presentation

Final Presentation - 7/26

Final Presentation!

We will be inviting local innovation members, funding agencies and interested UGA community members to a celebration event with each team completing the presentations and networking afterwards. See here for an article from a previous cohort: Bringing innovative research to market

Good luck!