Location
Classes will be held at the new Innovation Hub located at 210 Spring St. The course will utilize a hybrid format, so there is the option for both in-person attendance and virtual attendance (via Zoom) to the class sessions.
Schedule
Week 1: 6/7
Class Topics
- Intro to I-Corps and Startups
- Basics of Hypotheses
- Team Presentation
- Introductory presentation (3 minutes)
Coaching Session Expectations:
- Customer Discovery Plan
Week 2 Homework Assignments & Deliverables
-
- Update team presentation with learnings
Week 2: 6/14
Video Topics
- Customer Segments + Value Proposition
- Interview Techniques
Class Topics
- Team Presentations
- Activity: Practice Interview
Coaching Session Expectation
- Be prepared to discuss interview outcomes!
- Who do you talk to next?
Week 3 Homework Assignments & Deliverables
- Conduct customer interviews
- Update team presentation with interview learnings
Weeks 3: 6/21
Video Topics
- Customer Segment Examples
- Understanding Markets
- Value Proposition in Practice
Class Topics
- Team Presentations
- Activity: Estimate your Market Size
- Activity: Formulate your Value Proposition for your Customer Segment
Coaching Session Expectation:
- Updated Business Model Canvas and notes from interviews
- Total Addressable Market (TAM), Served Available Market (SAM), and Target Market (TM) Estimates
- Refined Customer Segment and Value Proposition
Week 6 Homework Assignments & Deliverables
- Conduct additional customer interviews
- Update team presentation with this week’s learnings
Week 4-5: 6/22 - 7/9
NO CLASS!!!!
Coaching Session (6/24, 7/1, and 7/8) Expectations
- Be prepared to discuss interview outcomes!
- Who do you talk to next?
- How does this change your canvas?
Week 3-4 Homework Assignments & Deliverables
- MINIMUM 20 discrete customer interviews by 7/12
- Update team presentation with interview learnings
Week 6: 7/12
Video Topics:
- Risks
- How to Pitch
- Intro to CLV & CAC
Class Topics
- Team Presentations
- Activity: CLV (Customer Lifetime Value) vs CAC (Customer Acquisition Cost)
Coaching Session Expectation:
- Updated Business Model Canvas and notes from interviews
- Draft Pitch Style Presentation
Week 6 Homework Assignments & Deliverables
- Conduct additional customer interviews
- Update team presentation to Pitch Style presentation going forwards
Week 7: 7/19
Video Topics:
- Storytelling
- The Elevator Pitch
- What’s after I-Corps?
Class Topics
- Team Presentations
- Activity: Elevator Pitch (90 Seconds or less!)
Coaching Session Expectation:
- Updated Business Model Canvas and notes from interviews
- Updated draft of pitch style presentation
- Be on track to have MINIMUM 40 completed discrete interviews by end of I-Corps!
Week 7 Homework Assignments & Deliverables
- Conduct additional customer interviews (we need 40+ from each team!)
- Prepare for final presentation
Final Presentation - 7/26
Final Presentation!
We will be inviting local innovation members, funding agencies and interested UGA community members to a celebration event with each team completing the presentations and networking afterwards. See here for an article from a previous cohort: Bringing innovative research to market
Good luck!